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Privacy policy

Last updated: February 24, 2026

This Privacy Policy describes how DEO Company LLC (the “Company,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.deoblock.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce our Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can reasonably be associated with you.

The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, shipping address, billing address, phone number, and email address.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including login credentials and other information used for account access and subscription management.
  • Subscription information including subscription status, delivery preferences, and payment method updates processed through Shopify and Recharge.
  • Customer support information including any information you choose to include in communications with us via email or contact forms.
  • SMS marketing information including your phone number if you opt in to receive text messages.

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using certain features of the Services.

Information We Collect About Your Usage

We automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we use cookies, pixels, and similar tracking technologies.

Usage Data may include but is not limited to: device information, browser information, IP address, network connection information, pages viewed, time spent on the Site, referring URLs, advertising identifiers, and interaction with advertisements.

We use technologies including but not limited to: Meta Pixel, TikTok Pixel, Google Analytics, Google Ads tracking technologies, and cookies provided by Shopify.

Information We Obtain from Third Parties

We may receive personal information about you from third-party service providers and business partners who support our operations, including ecommerce platforms, payment processors, subscription management providers, analytics providers, advertising networks, marketing platforms, and customer relationship management tools.

These third parties may collect information on our behalf or share information with us to help process transactions, manage subscriptions, analyze performance, provide customer support, and deliver advertising and marketing communications.

Any information obtained from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide the Services and fulfill our contract with you, including to process payments, fulfill orders, manage subscriptions, send notifications related to purchases, create and manage your account, arrange shipping, facilitate returns, and provide customer support.

Marketing and Advertising. We may use your personal information to send marketing communications by email or SMS (with your consent), and to show you advertisements for our products on our Site and other websites. This includes retargeting advertisements and creating lookalike audiences. If you are located in the European Economic Area (EEA), the legal basis for these activities is our legitimate interest in promoting our products and services under Article 6(1)(f) GDPR, or your consent where required.

Security and Fraud Prevention. We use personal information to detect, investigate, and prevent fraudulent or malicious activity. If you create an account, you are responsible for safeguarding your login credentials.

Communicating with You and Service Improvement. We use your information to provide customer support, improve our Services, analyze usage patterns, and enhance your experience. This is in our legitimate business interests.

Cookies

Like many websites, we use cookies and similar technologies. For specific information about cookies related to Shopify, you may review Shopify’s cookie policy: https://www.shopify.com/legal/cookies.

We use cookies to operate and improve our Site, remember preferences, analyze performance, deliver targeted advertising, and measure marketing effectiveness.

Most browsers accept cookies automatically, but you can modify your browser settings to decline cookies. Disabling cookies may impact site functionality.

Our Site recognizes the Global Privacy Control (GPC) signal. If we detect a GPC signal from your browser, we will treat it as a valid request to opt out of the sharing of your personal information for targeted advertising for that device and browser.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With vendors and service providers who perform services on our behalf, including ecommerce hosting, subscription management, payment processing, analytics, advertising, email marketing, CRM services, SMS marketing, and review management.
  • With marketing and advertising partners to provide advertising services.
  • When you direct us or consent to disclosure.
  • In connection with a business transaction such as a merger, acquisition, or bankruptcy.
  • To comply with legal obligations, enforce our Terms of Service, or protect our rights.

In the past 12 months, we have disclosed the following categories of personal information to service providers and business partners for operational and marketing purposes:

  • Identifiers, such as your name, email address, phone number, and IP address. These may be shared with service providers and advertising or marketing partners.
  • Customer records information, such as billing and shipping addresses. This is shared with service providers to process and fulfill orders.
  • Commercial information, such as order history and subscription status. This may be shared with service providers and marketing partners.
  • Internet or network activity information, including usage data and interactions with our Site. This may be shared with analytics and advertising partners.
  • Geolocation data derived from your IP address. This may be shared with analytics and advertising partners.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Sale or Sharing of Personal Information

We do not sell personal information for monetary value. However, we may “share” personal information (as defined under certain privacy laws) with advertising partners for targeted advertising purposes. Recipients may include marketing and advertising partners.

Third Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such third parties. We encourage you to review their privacy policies before providing information.

Children’s Data

The Services are not intended for individuals under 13 years of age. We do not knowingly collect personal information from children. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

No method of transmission over the Internet is completely secure. We rely on Shopify’s secure infrastructure and industry-standard safeguards. We retain personal information as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have the following rights:

  • Right to Access / Know
  • Right to Delete
  • Right to Correct
  • Right to Data Portability
  • Right to Opt Out of Sale or Sharing
  • Right to Restrict Processing
  • Right to Withdraw Consent
  • Right to Appeal a Decision

You may exercise these rights by contacting us at: info@deoblock.com

We may need to verify your identity before responding.

We will not discriminate against you for exercising your rights.

You may designate an authorized agent to submit requests on your behalf where permitted by law.

Complaints

If you have concerns about how we process your personal information, please contact us at info@deoblock.com.

If you are located in the EEA, you may lodge a complaint with your local data protection authority.

International Users

We are based in the United States. Your personal information may be transferred to, stored, and processed in the United States. If we transfer personal information from the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses where required.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at info@deoblock.com or at 211 S Clark St, #455, Chicago, IL 60604, United States.

For purposes of applicable data protection laws, DEO Company LLC is the data controller of your personal information.